I believe in inspiring teams to think differently by challenging existing conditions.
This is achieved together through a collaborative environment of trust and safety necessary to foster innovation. We do this by leveraging the power of change management and innovation to drive business results, increase revenue and enable transformation.
Brooke Katalinich
I am currently leading Capabilities Design Team at Rocket Companies. Capabilities are defined as the horizontal experiences that power our Client & Team Member Experiences. Within this team, I lead a mix of Team Members, including Team Leaders and Directors.
I lead horizontal teams across existing and net new products.
Get to know my core leadership principles
Design at Scale
Grew adoption rate 20% in 2017, 36% in 2018 and 52% in 2019 along with an average implementation metric of 68% in 2018 and 82% in 2019
Design for Impact
The business case for the Design Sprint Program proved an average speed to market benefit of 2-4 weeks resulting in a gross demand and profitability benefit from $2M+
Coaching Mindset
Established a tiered training program to introduce Design Thinking and build facilitation skills; trained 300+ team members across the Enterprise
Fostering Innovation
Collaboration, alignment, and innovation emerged as the most important qualitative benefits across teams
Servant Leader
Vision creation and assembly of the Design Spring Guild responsible for the execution of strategy resulting in additional career development opportunities
Strategic Partner
Entrepreneurial and consultative approach used to build strong relationships across the organization and position the team as the leader in Design Thinking
Let's change the world, one Design Team at a time.
Brooke is an incredibly talented facilitator and UX designer. With minimal context, she was able to join our team and lead us in a design sprint that created immense value and un-blocked a previously complex problem space.